EMF 2025

EMF 2025 Gallery

The story of EMF 2025

Give me paragraph please

Youssef El Ostaz

Director of News, Al Ghad TV

Yassin El-Gohary

Anchor, CNBC Arabiya

Yasser Abdel-Aziz

Writer and Research in Media and Communication

Wouter Van Tongeren

Chief Executive Officer RNTC

Tini Sevak

VP of Audiences and Data, CNN International

Tav Klitgaard

CEO, Zetland Media

Tarek Nour

Chairman, UMS

Tamer Ezz El Dine

TV Anchor, France 24

Suha Sibani

Chief Executive Producer, France 24

Souraya El Badaoui

Dean Faculty of Mass Communication, Cairo University

Sohaib Charair

News Anchor, Al Arabiya

Sherif Amer

Lead Anchor, MBC Masr

Sarah Abdullah

Editor and Program Manager, ICFJ

Samya Ayish

Journalist and Media Trainer

Samir Omar

Head of News Channels Sector, UMS

Safaa Faisal

BBC News Editor

Randa Abul Azm

Cairo Bureau Chief, Al Arabiya

Ramy Radwan

TV Presenter

Pamela Kaserouni

Trainer, Google News Initiative

Nuria Sanz

Director of UNESCO Egypt, UN

Niall Hill

Lecturer, Immersive Factual Storytelling, UCL

Nader Ibrahim

Senior Video Journalist, The New York Times

Mona Abdel Maksoud

Media Learning Expert, Free Press Unlimited

Mohamed Saied Mahfouz

Advisor to Al-Ahram Chairman for Technological Development

Mohamed Hani

Deputy Editor in Chief, Asharq Al-Awsat

Melissa Fleming

Under-Secretary-General for Global Communication, The United Nations

Marc Al Asmar

Head of Creative Director, Al Mashhad TV

Madeleine White

CEO, The Audiencers

Lisa MacLeod

Director of FT Strategies

Laura Haaber

VP of Ethics, Governance & Policy at The Responsible AI Future Foundation

Khalid Khalil

Content creator and journalist at BlinX

Khaled El Baramawy

Digital Media Expert

Karina Mhanna

Acting Head of Sputnik Arabic

Jaafar AbelKarim

Journalist and talk show host, DW

Heba Galal

TV Anchor, Mehwar TV

Hazem Al Zumaii

News Anchor, Al Ghad TV

Hamam Megahed

News Anchor, Extra News

Hager Hesham

Data journalist – Coach, founder Anamat

Fady Ramzy

Adjunct Faculty, Digital Journalism Instructor, AUC

Esraa Essary

Deputy Minister - Sector Development, Saudi Minister of Media

Eman El-Hossary

TV Presenter

Emad El-Din Hussein

Editor in Chief, Al-Shorouk

Dr. Rasha Ragheb

Deputy Director of AAMBS and Former Director of NTA

Dr. Mervat Abou Ouf

Dean of the School of Visual Arts and Creativity Management at ESLSCA University

Dr. Ahmed Ghoneim

CEO, The Grand Egyptian Museum

Dr. Adel Saleh

Dean of the Faculty of Communication and Mass Media, BUE

Dinah Lammiman

Professor of Immersive Factual Storytelling, UCL

Dana Abu Shamseya

TV Presenter, Al Qahera News Correspondent

Caroline Faraj

VP CNN international and Editor in Chief of CNN Arabic, CNN

Boris Van Westering

Media Innovation manager, RNW

Bandar Al-Mashhadi

CEO, MRC Saudi

Aya Ibrahim

Head of News and Reports, DW

Aya Abdelrahman Shaheen

TV Presenter, Extra News

Anass Benderiff

Media trainer and digital strategy consultant, RNW

Amr El Eraqi

Technical Director, 4 Labs

Amr Abdel Hamid

TV and News Anchor, El Ghad TV

Amb. Ahmed Rashid Khatabbi

Assistant Secretary-General and Head of the Media and Communication Sector at the League of Arab States

Alex Mahadevan

Director of Media Wise, Poynter Institute

Aldo Sanchez Vera

Multimedia Journalist and Author, DW

Ahmed Samir

Journalist and News Producer

Ahmed Ragab

Investigative Reporter

Ahmed Atef Ramadan

Dean of the Faculty of Communication and Mass Media, BUE Chief Investigator, Al Dostor Newspaper

Abdo Gadallah

Director of Editorial Quality and Insights, IMI

Abanoub Emad

Senior Multimedia Journalist, Sky News Arabia

Speakers 2025

Agenda 2025

8:00 ص - 10:20 م

Registrations and networking breakfast

10:00 ص - 10:20 ص Main Hall

Opening Cermony

Melissa Fleming Melissa Fleming
Eman El-Hossary Eman El-Hossary
Noha El Nahass Noha El Nahass
12:10 ص - 12:15 ص Main Hall

Media in Transformation: Who leads, Who adapts?

Tarek Nour Tarek Nour
Caroline Faraj Caroline Faraj
Wouter Van Tongeren Wouter Van Tongeren
Amr Abdel Hamid Amr Abdel Hamid
11:40 ص - 12:10 م Teck Park

In Financial Reporting: How Can we Present Numbers

Yassin El-Gohary Yassin El-Gohary
Ahmed Samir Ahmed Samir
12:00 م - 12:45 م Main Hall

Special interview

Dr. Ahmed Ghoneim Dr. Ahmed Ghoneim
Randa Abul Azm Randa Abul Azm
12:20 م - 12:45 م Tech Park

Official opening (Data and Audiences by 2030)

Tini Sevak Tini Sevak
12:20 م - 12:45 م EMF Lab - hall 2

Coding for journalists: Essential Skills for 2030

Hager Hesham Hager Hesham
12:20 م - 12:45 م EMF Lab - hall 3

Chat with your data

Amr El Eraqi Amr El Eraqi
12:20 م - 12:45 م

Integrating AI and Automated Tools in Modern Fact Checking

Aldo Sanchez Vera Aldo Sanchez Vera
1:15 م - 2:00 م Main Hall

Global Voices: Rethinking engagement for 2030

Suha Sibani Suha Sibani
Safaa Faisal Safaa Faisal
Aya Ibrahim Aya Ibrahim
1:15 م - 2:15 م Tech Park

Immersive Factual Storytelling: Opportunities and Challenges - now and into the future

Dinah Lammiman Dinah Lammiman
1:15 م - 2:15 م EMF Lab - hall 2

From Audiences to Audiences

Khaled Elbarmawy Khaled Elbarmawy
1:15 م - 2:15 م EMF Lab - hall 3

Visual Storytelling: utilizing Video in News Reporting

Nader Ibrahim Nader Ibrahim
1:15 م - 2:15 م EMF lab - hall 4

Geminin for Journalists

Pamela Kaserouni Pamela Kaserouni
2:00 م - 3:00 م

Lunch

3:00 م - 3:45 م Main Hall

The Future if Subscriptions: Moving Beyond the one Size Fits all paywall.

Madeleine White Madeleine White
3:00 م - 4:00 م Tech Park

Making 360° VR: Lasting Lessons and New Approaches in immersive Factual

Niall Hill Niall Hill
4:15 م - 5:00 م Main Hall

Journalism in the age of Free AI

Yasser Abd Elaziz Yasser Abd Elaziz
Emad El-Din Hussein Emad El-Din Hussein
Fady Ramzy Fady Ramzy
4:30 م - 5:15 م Tech Park

The Future-ready newsroom

Lisa MacLeod Lisa MacLeod
Alex Mahadevan Alex Mahadevan
Amr El Eraqi Amr El Eraqi
Esraa Essary Esraa Essary
4:30 م - 5:30 م EMF Lab - hall 3

Elevate your Journalistic Work: Viability lessons from ICFJ (1)

Sarah Abdullah Sarah Abdullah
4:30 م - 5:30 م EMF Lab - hall 4

Digital Media Leadership: Introduction to Media Viability

Boris Van Westering Boris Van Westering
5:30 م - 6:15 م Main Hall

Academia, Training and the Future of hiring

Dr. Rasha Ragheb Dr. Rasha Ragheb
Dr. Adel Saleh Dr. Adel Saleh
Dr. Mervat Abou Ouf Dr. Mervat Abou Ouf
Souraya El Badaoui Souraya El Badaoui
Mohamed Saied Mahfouz Mohamed Saied Mahfouz
5:45 م - 6:45 م Tech Park

Navigatinf the Future: A Complete Model

Tav Klitgaard Tav Klitgaard
1:15 م - 2:00 م The VR lounge

Official launch of the 2030 virtual reality Newsroom

3:00 م - 4:00 م EMF Lab - hall 4

The use of AI in Arabic media: Sputnik Arabic as model

Karina Mhanna Karina Mhanna
8:30 ص - 9:30 م

Networking Breakfast

10:00 ص - 2:00 م Tech-Park

CNN Storytelling Bootcamp Training (by invitation only)

Samya Ayish Samya Ayish
Caroline Faraj Caroline Faraj
10:00 ص - 11:00 ص EMF Lab - hall 2

Sarcasm Storytelling in Digital Journalism: How to be A blinxer?

10:00 ص - 11:00 ص EMF Lab - hall 3

You are the idea, and they are the Team

Abanob Emad Abanob Emad
10:00 ص - 11:00 ص EMF Lab - hall 4

Which Screen will Lead

11:00 ص - 11:45 ص Main hall

Mind the Gap: AI and Information Divide

Mona Abdel Maksoud Mona Abdel Maksoud
Nader Ibrahim Nader Ibrahim
Ahmed Samir Ahmed Samir
11:30 ص - 12:30 م EMF Lab - hall 2

AI Driven Newsroom

Marc Al Asmar Marc Al Asmar
11:30 ص - 12:30 م EMF Lab - hall 3

Stories from field Reporting

Ahmed Atef Ramadan Ahmed Atef Ramadan
11:30 ص - 12:30 م EMF Lab - hall 4

The Future of News Gathering

12:15 م - 1:00 م

Gaza: Converge Continues!

Amb. Ahmed Rashid Khatabbi Amb. Ahmed Rashid Khatabbi
Dana Abu Shamseya Dana Abu Shamseya
Youssef El Ostaz Youssef El Ostaz
1:00 م - 2:00 م EMF Lab - hall 4

Google Pinpoint for Jormalists

Pamela Kaserouni Pamela Kaserouni
2:00 م - 3:00 م EMF Lab - hall 4

Digital Verification and investigative Reporting

Mohamed Zidan Mohamed Zidan
2:00 م - 3:00 م

Lunch

3:15 م - 4:00 م Main Hall

GEN AI in Newsrooms

Laura Haaber Laura Haaber
3:15 م - 4:00 م Tech Park

Changing the game: MRC's Impact on Saudi Arabia's Audience Measurement system

Bandar Al-Mashhadi Bandar Al-Mashhadi
3:15 م - 4:00 م EMF Lab - hall 2

The Future of Voice Journalism

Ahmed Ragab Ahmed Ragab
3:15 م - 4:00 م EMF Lab - hall 3

AI and Ethics: Ecosystems of Response-ability

Anass Benderiff Anass Benderiff
4:30 م - 5:30 م Main Hall

Jaafar AbelKarim Jaafar AbelKarim
4:30 م - 5:15 م Tech Park

Who is setting the Rule in the Global Era of AI?

Nuria Sanz Nuria Sanz
Laura Haaber Laura Haaber
Ehab Sallam Ehab Sallam
4:30 م - 5:15 م EMF Lab - hall 2

Elevate your Journalistic Work: Viability lessons from ICFJ (2)

Sarah Abdullah Sarah Abdullah
6:00 م - 6:45 م Main Hall

Are we on the Right Track?

Sherif Amer Sherif Amer
Samir Omar Samir Omar
Abdo Gadallah Abdo Gadallah
Mohamed Hani Mohamed Hani
6:45 م - 7:00 م

Closing Cermony

Ramy Radwan Ramy Radwan
5:45 م -

EMF Business Accelerator

Vodafone &IMI 4 Labs & Poynter 4 Labs & RNTC 4 Labs & Info Times

EMF 2022 Highlights

25-11-2025

A keynote session addressing the future of media development in the region

25-11-2025

A keynote session addressing the future of media development in the region

25-11-2025

A keynote session addressing the future of media development in the region

25-11-2025

A keynote session addressing the future of media development in the region

25-11-2025

A keynote session addressing the future of media development in the region

25-11-2025

A keynote session addressing the future of media development in the region

wpChatIcon
wpChatIcon